What's New? 2008 Danny's Blog

New Article
7th May 2008
I have uploaded a new article by our Supagard representative, Steve Polain. The article is of course all about Supagard.

New videos
6th May 2008
I have added promotional video clips to both Diamondbrite and Supagard Pages... so if you are thinking of having a paint sealant package, you can now sit back and learn all about what's on offer.
I have also updated the movie clips for our 'Things to do in Chelmsford Page', and Alpha Medical.

Here comes the Sun!
6th May 2008
The phone has rung constantly this morning... virtually every enquiry is about paint sealants. I'd like to think that this has something to do with my recently completed Paint Sealant FAQ, but suspect it's just because the sun is shining.
Today is the first day of the year I have been able to come to work in just a shirt without a coat or jumper. I came in to work today, and is often the case, put some music on. As it's hot and hazy, selected some Garage music -- buzzy, fuzzy humming psychedelic stuff somehow seems appropriate. So for your pleasure, here's a movie clip of Five Years Ahead of my Time by Third Bardo. No live footage I'm afraid... Garage tended to be somewhat underground (Collage kids practicing in Dad's garage, which is how the music got it's name) but some clever chap has coupled the song with some footage from Riot on Sunset Strip.

I'm currently trying to put some movies on the website... I know you'd rather sit back, sip tea and watch movies than read all my gumpf, so that's the direction we are going with this website now. We have movies from Supagard and Diamondbrite, and some we made ourselves.

Advertising and affiliates
29th April 2008
Since my last update, advertising has appeared on this site in the form of Google ads and Affiliate ads. I hope you don't think I have sold out... it's my bonus and it keeps me in silk ties and aftershave.
But seriously folks, some of the pages on this website get hits from visitors who are looking for other stuff and really aren't interested in or don't need our services. So we took the decision to put ads on these pages... not to squeeze every last penny out of the website, but because we thought that if they didn't find what they were looking for on our site, they might find something they like in the ads - and it seems to be working as people are clicking on them (which explains why I smell so nice today). Where possible, we try to point people in the right direction, referring them on to companies that can provide what they need... we don't charge for this, and as I keep telling everybody, if you have a good service that is of interest to our website visitors, I'm happy to give a link (bribes welcome).

So if you see any ads, I hope they don't distract you too much, hope you find them useful, let me know either way.

And now for something completely different...

It's not like this website is short of pictures of cars, so I'll give you some music instead (but I will not be doing politics!).
I was lucky to find this because there isn't much footage of Jackie Wilson on YouTube. It wasn't a top 10 hit, but it was a fine song and as to be expected a superb vocal performance!

If I find any more Gems, I'll put them here.

Sorry!
29th April 2008
It's already April this is my first posting on this blog... and I didn't update the news section at all for the last half of last year. That doesn't mean that nothing has been happening -- quite the opposite! We are now pretty much a new company, we have changed the way we do things and even changed our name.
To better reflect what we do, we have changed the company name from Clean Image (which suggests we just clean stuff), to New Again, and we have a new tag-line on the front of the building which says "We make cars like new again".

One of the problems we have faced is that people come to us for a valet because they want their car cleaned, or they come to us for a dent or scratch, because they want it repaired.
"What's wrong with that?", you might say?
We recognized a very long time ago that people always have a reason for coming to us which is deeper than we might initially realize. For example, there is an Audi in our workshop at the moment which a lady brought to us to be cleaned. We asked is she was selling it or just bought it, and it turned out she was selling it. In light of this information we can approach the car with a view to maximizing the car's value so that she gets the most money for it when she sells, and makes a quick sale. It means that the services we recommend are completely different from is she had brought the car to us having just bought it.

We have identified that virtually all the cars we work on are brought to us for the following five reasons:-
The customer just bought the car,
The customer is selling the car,
The customer is returning the car to a lease company,
The customer is keeping the car and wants it made like new,
The customer has had an accident, either a spillage or scrape,

There are a few other reasons too, but all of them can be covered by the following 5 categories:-
Modern Car Restoration
Pre-Sales Preparation
Lease Return Preparation
Paint Sealant Protection
Accident Clean-up

We have been approaching our customer's cars in this way for quite some kind... it works. It allows us to better serve our customers and provide a real service. Setting the company out so that we sell these services instead of valets and smart repairs means that our customers approach us already primed, and hopefully we will have gotten the message across that our services save them money.

Killing time
Our services have thus far proved very successful and popular, so much so that we are getting cars from all over the country, and indeed Europe! This has brought to the fore new obstacles for us to overcome.
For those very long distance customers, there is the problem of how they get their car to us. For quite a while now we have collecting and delivering cars using drivers and transporters and we have become very adept at this.
The bigger problem was for mid-distance customers wishing to bring their cars to us for the day. Often they would find themselves kicking their heels all day waiting for their car to be finished. So we started looking for things that they can do while in the area. It turns our there are lots of things to do in Chelmsford, and if they take the courtesy car, they can travel slightly further out and visit many attractions that the South East has to offer.
So we have added an entire section of our website devoted to Things to Do in Chelmsford. This has proved hugely successful and popular, especially as Chelmsford can offer Practical things to do such as re-training with one day courses, the opportunity to sort out personal finances, as well as places to dine out, attractions to visit, places to pamper yourself, things to do on a rainy day, places to take the family -- and of course, places to stay overnight should you require. There is something for everyone, meaning that that you can make a real day-out of it.

...so we have been really busy, although there is still much to do! Having just written about this subject that we don't really get across how fantastic our courtesy car is, and I have decided that the best way to show you is with a video, so that's another thing added to my very long things-to-do-list.

And you want to see what we have coming up in the next few days! You won't be disappointed -- we intend on adding loads more useful content.

P.S. Since I last posted here, the website has had it's millionth visitor, and then passed the 1.5 million mark. Needless to say, I'm fairly pleased about this.

Site Updates 2008

The number of updates over the last few months are too numerous to list, and involve whole sections totaling dozens of pages. But here are a few of the more recent articles:-

Guest Article: Supagard
An article by Steve Polain, our local Supagard representative about some of the advantages of the Supagard protection package for the interior and exterior of your car.

Guest Article: Why should YOU consider 'Contract Hire'
Instead of Outright Purchase?
If you are wondering if you should buy or lease, there are many advantages to leasing your fleet and commercial vehicles, this guest article by Planet Leasing lists a few of them.

FAQ: Mammoth Paint Sealant FAQ

Review: How good is Supaguard Parts II & III

Article: How to Save Hundreds of Pounds
when you Return your Lease Car

News Archive

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News 2007