The above photo shows scratches and some deep gouging. This vehicle was a company car which was due to go back to the lease company and this kind of damage would have been deemed unacceptable, meaning it would have incurred a penalty. Sometimes these penaties are charged at the cost of replacement parts which in the case of a dashboard could be quite expensive when compared to the cost of a smart repair.
The above photo shows the finished repair. A rubber mould is taken of an undamaged area of the dashboard and this is used to imprint the texture once the damaged area has been filled and flattened. The area is then resprayed with an airbrush and colour matched paint.
This kind of repair can be used on both hard and soft plastics on the interiors of car. It is especially useful for repairing areas when mobile phone holders and GPS units were once fixed.